The Student Service Team of Development Economics Undergraduate Study Program FEB UMS qualified for STOCKS Funding and Carried Out Community Service in Mundu Village, Klaten
(Source : Sukma Ayu / Development Economics’22)
“Utilization of the Digital Marketplace though the ‘WhatsApp Business’ platform to Incerease Sales of Packaged Products in Mundu Village”
Klaten, LPM Campus –Students from the Undergraduate Development Economics Study Program, Faculty of Economics and Business, Muhammadiyah University of Surakarta (FEB UMS) carried out creative and innovative community service. This service was carried out on Saturday (07/01), in order to provide motivation and new ideas for Micro, Small and Medium Enterprises (MSMEs) in improving the marketing of packaged products through optimal use of the digital marketplace in Mundu Village.
This community service team is led by Sukma Ayu Susilawati as chief executive, together with team members Yosi Oftasari and Fina Salsabila to help develop the potential of Mundu Village in the field of marketing packaged products through the WhatsApp Business digital marketplace. “Utilization of the Digital Marketplace through the ‘WhatsApp Business’ platform to Incerease Sales of Packaged Products in Mundu Village was choosen as the title of the service”, said Sukma when met at Campus 2 UMS.
(Source : Sukma Ayu / Development Economics’22)
Mundu Village is one of the villages in Tulung District, Klaten Regency, Central Java Province. This village has hidden potential in the agricultural sector and in Micro, Small and Medium Enterprises (MSME). However, most residents still have minimal use of digital technology to market products, they only market their products traditionally, such as by word of mouth or in local markets. This is due to the lack of digital literacy among MSME entrepreneurs in Mundu which can limit their market reach and hamper the potential for increasing income.
This activity takes the form of outreach regarding digital marketing stages, especially on the WhatsApp Business platform. After the event ended, the service team assisted in creating a WhatsApp Business account directly from participants. Apart from that, MSME entrepreneurs are expected to know the optimal use of digital technology regarding marketing their products so that they can equip MSME entrepreneurs with knowledge and creativity in marketing their packaged products through digital marketplaces and can then increase income through marketing system innovation.
Writer : Fitriana Tiara Wulandari / Development Economics’22
Editor : Fitriana Tiara Wulandari / Development Economics’22
